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Amazon Prime Day (or days this year) is upon us! :) Last year’s Prime Day was 36 hours, and this year the deals run a full 48 hours.

This year the fun starts Monday, July 15th at 12am PT, 3am ET. Amazon is promising more than a million deals all over the world during this event, with new deals launching every five minutes!

Amazon Prime Day

In case you aren’t familiar with Amazon Prime Day, it got its start in 2015 to celebrate Amazon’s 20th anniversary. It lasted for 24 hours, and customers spent more than they did on Black Friday in 2014. Amazon sold 24,000 Instant Pots during its first Prime Day. Remember when Amazon was merely an online bookstore? :)

The following year, 215,000 Instant Pots were sold on Prime Day 2016. I’m not sure why Amazon decided to track Instant Pot sales as a measure of their growth, but I have one and it’s pretty great so I get it. :) Additionally, more than two million toys and one million pairs of shoes were sold.

In 2017, the most popular item sold during Prime Day was the Echo Dot, Amazon’s voice controlled smart speaker. Again, the Instant Pot was the number one selling item in the U.S. and Canada.

In 2018, Prime members bought over 100 million items, with Fire Sticks and Echo Dots the best global sellers. By this time, Amazon had added Whole Foods to its portfolio, and Prime Day deals were available at Whole Food Stores. The best selling item? Organic strawberries. :)

And the Instant Pot sales count for 2018? 300,000!

Amazon Prime Day

So that brings us to this year. More hours to shop, more deals from which to choose. Amazon has said that one of the most exciting events for customers will be the opportunity to preorder Lady Gaga’s HAUS Laboratories beauty collection, including six collections and nine limited-time duo sets, while supplies last.

Each kit includes one glam attack (all over liquid shimmer powder), one RIP lip liner and one Le riot lip gloss. Little monsters everywhere will be the first to discover and shop Lady Gaga’s newest creation on

Here is just a sample of additional deals Prime members can expect:

Amazon Devices



Amazon Prime Day

  • Save up to 50% on Select Sony LED Smart TVs
  • Save on Samsung QLED 65″ TV
  • Save up to 50% on select PC gaming laptops, desktops, monitors, components, and accessories
  • Save $120 on Portal from Facebook with Alexa Built-in
  • Save on select productivity monitors, accessories and networking products
  • Save on select Chromebooks
  • Save up to 50% on select PC streaming equipment
  • Save $50 on the ecobee Smart Thermostat with Alexa Built-in
  • Save 30% on connected home devices
  • Save on select SanDisk and WD storage and memory products
  • Save 30% on select Phone Cases and Accessories
  • Save up to 40% on headphones from top brands



Amazon Prime Day

  • Save up to 40% on select Under Armour clothing, shoes and accessories
  • Save up to 30% on select Lacoste clothing, shoes, and more
  • Save up to 50% on select J. Crew Mercantile clothing
  • Save up to 30% on select Calvin Klein clothing for men and women
  • Save up to 30% on select active wear from Champion, Spalding, and more
  • Save up to 30% on select fashion styles from Alo Yoga, True Religion, and more
  • Save up to 30% on select Adidas clothing, shoes, and accessories
  • Save up to 60% on select Eddie Bauer clothing and accessories


Home & Kitchen

Amazon Prime Day


Home Improvement

Amazon Prime Day


Smart Home


Major Appliances

Amazon Prime Day


Amazon Brands and Exclusives


Beauty, Health & Personal Care

Amazon Prime Day

  • Save up to 40% on Luxury Beauty Appliance brands, including BaBylissPRO, FOREO, Paul Mitchell and more
  • Save 30% or more on Luxury and Professional Beauty brands, including Mario Badescu, Clarisonic, RUSK and more
  • Up to 40% Off on beauty and personal care items from Revlon, Wahl, Remington and more
  • Save $99 on 23andMe’s Health + Ancestry Service
  • Save up to 50% on AncestryDNA
  • Buy AncestryDNA+Traits for only $69 to discover your ethnicity estimate and 26 of your most interesting personal traits.


Household Essentials

  • Save 35% on grocery Back-to-School brands, including Bubly, KIND, Gatorade and more
  • Save 30% on beverages from top brands, including Lavazza, Perrier, Starbucks and more
  • Save up to 40% on household essential brands, including Energizer, Hefty, Finish and more
  • Save up to 35% on Nutrition & Wellness brands, including Culturelle, up4, Dymatize and more


Toys & Baby Products

Amazon Prime Day


Video Games

Amazon Prime Day


Automotive, Tools, Lawn & Garden

Amazon Prime Day


Sports & Outdoors

Amazon Prime Day

  • Save 20% on the Bowflex Max Trainer M7 Cardio Machine
  • Save up to 20% on Gaiam Essential’s thick yoga mats
  • Save over 20% on Coleman Camping Equipment
  • Save 20% off Nautilus Fitness Equipment
  • Save 20% Off Schwinn Exercise Bikes and Equipment
  • Save 20% on select Champion products
  • Save 30% on Outdoor Essentials from CamelBak, Marmot, ExOfficioColumbia, and Pure Fishing



Amazon Prime Day

  • Save 60% on a first pet food subscription
  • Save 32% on Furbo Dog Camera
  • Save up to 40% on SmartyPaws human and pet vitamins
  • Save 30% on an Exclusive Prime Day Throwback-themed BarkBox


Office Supplies

Amazon Prime Day


Additional Deals from Across Amazon

  • Whole Foods Market – Amazon and Whole Foods Market are offering some of the deepest discounts of the year on summertime favorites in celebration of Prime Day. In addition, Prime members who spend $10 at Whole Foods Market in store or on Prime Now will receive a $10 credit to use on Amazon for Prime Day. This offer is available until July 16. Visit to learn more.

Amazon Prime Day


  • Amazon Music Unlimited – Prime members new to Amazon Music Unlimited can get six months free of the premium music streaming service with purchase of select Amazon Echo devices during Prime Day.


  • Prime Video – Get 50% off for three months when you subscribe to SHOWTIME or STARZ on Prime Video Channels or in app. Get 50% off for three months when you subscribe to CBS All Access on Prime Video Channels.


  • Amazon Photos– Prime members who try Amazon Photos will get a $15 Amazon credit.


  • Prime Book Box – Prime members new to Prime Book Box can get 30% off their first box this Prime Day at


  • Kindle Unlimited– Prime members new to Kindle Unlimited can get their first 3 months for FREE when they sign up, visit


  • Audible – Audible members will enjoy exclusive access to a special offer on a selection of listener favorites including something for everyone


  • IMDbPro – For a limited time, Prime members can receive a 30-day free trial and save 60% on a new annual membership to IMDbPro, the essential resource for the entertainment industry.



  • Prime Now – Prime members can shop hundreds of Prime Day deals through Prime Now for delivery in as little as an hour. Save up to 50% on electronics, devices, home essentials, snacks, beverages, and more with exclusive deals. New to Prime Now? Prime members who have not yet tried Prime Now will receive $15 off their order of $35 or more through July 16.


  • AmazonFresh – Prime members shopping AmazonFresh can save up to 50% when shopping AmazonFresh, including $0.25 deals on Sabra Hummus, Cheetos, Double Stuf Oreos and more. Plus, new AmazonFresh customers can get $15 off their order of $35 or more.


  • Treasure Truck – Customers in select cities can save over 20% on upcoming Treasure Truck offers, including Ecovacs Robotic Vacuum and Lenovo Smart Tablet – sign-up for notifications at to get in on the latest treasure.



Tips to Save this Prime Day

Of course, to take advantage of Prime Day deals, you need to be an Amazon Prime member. If you are not already a member, you can get a 30-day free trial to give it a try! And if you are a student and not already a Prime member, you can get a 6 month Prime Student trial membership. All you need is a .edu email address.

  • Amazon Prime Credit Cards: Now through July 25, when eligible Prime members apply and are approved for the Amazon Prime Rewards Visa Signature Card they will instantly receive an $80 Gift Card that is added directly to their gift card balance.
  • Additionally, on July 15 and July 16, Amazon Prime Rewards Visa Signature Card members with an eligible Prime membership will receive a total of 6% Back on purchases at and Whole Foods Market, and Amazon Prime Store Card members with an eligible Prime membership will get 6% back at
  • Amazon App: Prime members can shop anytime, anywhere with the Amazon App and set Watch a Deal alerts to start watching deals up to 6 hours before they are live. And, from July 8 through July 14, U.S. Prime members can also get a Sneak Peek into Prime Day deals in the Amazon App, and unlock additional discounts on select Early Prime Day deals between 6am and 12pm PT. Simply open the app, tap on the camera icon, and try the View in Your Room, Product Search, or Barcode Scanner to get an additional 20% off select Early Prime Day deals purchased through the app. For more information, visit
  • Shopping with Alexa: Get early access to select deals on devices—shop with Alexa on any Echo device beginning July 13. Just ask, “Alexa, what are my deals”. To track your Prime Day orders with Alexa, just ask, “Alexa, where’s my stuff?”
  • in Spanish: Customers can shop Prime Day deals, view their shopping cart, and place orders in Spanish. Preferred language settings can be updated in the Amazon App and on by clicking the ‘globe’ button located in the navigation bar at the top of the Amazon home screen.

It seems that other retailers are getting into the game, offering their own special shopping days to compete with Amazon. Target is having its own Deal Days, on the same dates as Amazon Prime Day. Walmart and Dell are having sales events as well.

I know this is a lot of shopping info to take in, and that there are a TON of links in this blog post, but as I was researching the deals, I wanted to try to make it as easy as possible for you to just click on the things you like and be taken straight to the savings!

So, happy shopping! If you have any tips to share about how to make the most of Amazon Prime Day, please feel free to share in the comment section.

And I’d love for you to follow me on Pinterest!

Amazon Prime Day


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